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HP appointed Alaa Al Shimy as the Director of Enterprise, Storage, Servers and Networking (ESSN) Director for the Middle East. In his new role, Alaa is responsible for managing growth and cost control for the ESSN revenue streams in Middle East focusing on the end to end business and operational management in the region. Prior to this role, Alaa was the Regional Director for HP Networking for the Middle East, Mediterranean and Africa (MEMA) region, and grew the networking business by over four times in the last two years.Read More…

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HP has appointed Chris Johnson as the Vice President for its Storage Division in Europe, Middle East and Africa (EMEA) region. HP Storage Division is part of the larger Enterprise Servers, Storage and Networking (ESSN) group. Chris is responsible for the overall management of the business and will oversee all go-to-market and operational elements, including sales, supply chain, marketing, product portfolio planning, channel and partner resources, service and support, and finance. He will be based in the United Kingdom.
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